Under-16 social media ban could block Twitch, UKIE warns

UKIE, the UK games industry trade body, warned the government’s planned social media ban for under-16s could apply to Twitch and gaming livestreams when rules start in January 2027. The policy targets “user-to-user” content, a definition that the government says includes livestreaming.

The manifesto states that platforms such as X, Facebook, Instagram and TikTok would be off-limits to under-16s from January 2027. The plan places tighter controls on YouTube Kids and exempts instant messaging services such as WhatsApp. A government update is expected in July to clarify how livestreaming, gaming services and other user-to-user formats will be handled.

UKIE called for clearer regulatory definitions that separate games from social networks. Nick Poole, UKIE chief executive, welcomed recognition that games are distinct and offered industry help: “The video games industry shares the Government’s commitment to keeping young people safe online. We have offered to act as a technical partner to Government to co-create regulatory frameworks appropriate to games and to provide evidence on what is working.”

UKIE noted that Pan European Game Information (PEGI) guidance has led to games with unrestricted player communications being classified as 18, regardless of other content. The trade body pointed to educational resources for parents and players, and said platforms already provide safety features such as communication controls for child accounts.

Industry figures warned that the wording could block routine gaming content. Live tutorials, walkthroughs and how-to streams for titles rated PEGI 12, including some popular multiplayer games, might fall under the ban and become inaccessible to under-16 viewers. Organisers said reduced access to such streams could affect learning resources and lower visibility for amateur and school-level esports events.

UKIE highlighted risks for grassroots esports. If mainstream livestreaming platforms apply age-based restrictions, local tournaments, school programmes and small broadcasts could lose audience reach and sponsorship opportunities, and pathways for young players could narrow. The government’s definition of “user-to-user” content will determine whether gaming-focused platforms and live broadcasts are included.

Trade groups expect further detail in July and plan to seek sector-specific rules or compliance approaches. UKIE has offered technical expertise and evidence to inform any rules covering games, communication features and livestreaming.

Government agencies and platform operators have been contacted for comment. Until the July update, uncertainty remains over how strictly livestreaming and gaming services will be regulated under the under-16s ban and what safeguards will be permitted to let young people watch or participate in live gaming content.