REJECT renews Yogibo partnership through fiscal 2026

Japanese esports organisation REJECT has renewed its partnership with Yogibo through the end of fiscal 2026. The agreement continues Yogibo’s supply of beanbag chairs and neck pillows for REJECT’s practice rooms, tournament trips and players’ homes to support rest and concentration.

Under the extended agreement, Yogibo will keep providing neck pillows for travel and beanbag chairs for training facilities and personal use. The companies stated that esports and streaming involve long periods of sustained focus and daily conditioning, and that providing places to rest is part of the practical support covered by the deal.

On tournament trips, players use neck pillows to rest between matches. In training facilities and at home, beanbag chairs and other relaxation products are used as part of daily routines. REJECT noted these items are integrated into everyday workflows rather than treated as special equipment.

Shoya Koyama, Representative Director of REJECT Co., Ltd., commented, “We are delighted to continue our partnership with Yogibo. Yogibo has become more of a natural part of REJECT’s activities than something ‘special.’ Our players and streamers use them as a matter of course in their daily activities, whether it is resting after practice or relaxing during long journeys. In esports and streaming, where long hours of concentration are required, time and space for relaxation are extremely important.” Daisuke Kishimura, Executive Officer at Yogibo Inc., added, “We are delighted to continue our partnership with REJECT. Yogibo aims to be a ‘magical sofa’ that supports relaxation and the daily routines of those who train and compete in esports.”

The renewal follows other recent activity by REJECT. The organisation announced a sponsorship with Ajinomoto to provide nutritional support, and it secured financing from Mizuho Bank in December 2025 to back long-term growth, including planned mergers and acquisitions.

Global Esports Industry Week is scheduled for June 18–21, 2026 in Cologne, Germany, running alongside IEM Cologne.

The companies did not disclose financial terms. The firms stated the agreement focuses on practical support: supplying rest and recovery tools to help players and content creators maintain concentration during extended practice sessions, travel and live competition.