Kojima, Refn AI Short Film for Prada May Share User Data

Hideo Kojima and Nicolas Winding Refn created an AI short film for Prada that is available on Prada’s website. The site’s privacy notice warns that visitors who view the project may trigger collection of personal information and device data.

The notice lists device information that may be processed, including cookies, unique identifiers and other device data. It says such information can be stored, accessed and shared with a network of third parties as part of the project’s digital presentation and delivery.

Prada’s privacy information specifies that data may be shared with 210 partners; the site provides a list of those partners. The notice also states that precise geolocation may be used, meaning location data from devices could be processed depending on a user’s settings and device permissions.

The site directs visitors to a link at the bottom of the page or in the menu to manage or withdraw consent in the privacy and cookie settings. Users can review partner lists, change consent choices and withdraw permissions there.

The notice adds that some vendors may process personal data on the basis of legitimate interest rather than explicit consent. Visitors are told they can object to processing carried out under legitimate interest by adjusting choices in the site controls. The statement explains that device information may be stored and accessed by partners or used exclusively by the site.

The site’s privacy text reads in part: “Your personal data will be processed and information from your device (cookies, unique identifiers, and other device data) may be stored by, accessed by and shared with 210 partners, or used specifically by this site.”

Kojima is known for his work in video games and cinematic storytelling. Refn is a film director known for visually driven features. The collaboration uses artificial intelligence in the creation or presentation of the short film. Prada’s online presentation of the film involves third-party services and tracking technologies.