FURIA debuts Instituto Garra sleeve at IEM Cologne

Brazilian esports organisation FURIA wore a jersey bearing Instituto Garra’s logo on the left sleeve during its opening match at the IEM Cologne Major in Germany on June 11, 2026. The placement aimed to promote a fund that supports more than 20 Brazilian non-governmental organisations and reaches roughly 30,000 people in vulnerable communities.

Instituto Garra was established in 2025 as the central philanthropic arm for FURIA and its core leadership group. The fund operates as an ecosystem accelerator, coordinating capital, management training and network resources to help established local NGOs expand their operations and improve governance. The stated goal is to increase organisational autonomy and reduce reliance on one-off donations.

FURIA used the Counter-Strike 2 stage at IEM Cologne to give the fund global exposure and to attract potential partners and social investors. The jersey activation took place ahead of industry events in Cologne later in June; Global Esports Industry Week is scheduled for June 18–21 alongside IEM activities.

The fund’s executive board combines leaders from competitive gaming, entrepreneurship and the third sector, including FURIA co-CEO André Akkari, Brazilian Series of Poker CEO Rafael Moraes, Stars Group executive Edmilson Rosa and social impact specialist Beatriz Martins.

Beatriz Martins, a co-founder of Instituto Garra, described the fund’s operational approach: ‘We strengthen organisations and social leaders by combining three things: capital, management, and network.’ She added that the fund seeks to build ‘autonomy, not dependency on donations’ and that sleeve exposure helps attract partners who can support faster scaling of local organisations.

Instituto Garra reports an operational footprint of support for over 20 domestic organisations and a reach of about 30,000 people in vulnerable territories across Brazil.

FURIA continues to maintain a commercial sponsor portfolio while allocating apparel space to the fund. The club lists high-tier partnerships with 11 brands, including Adidas, PokerStars, Hellmann’s, Piracanjuba ProForce, BetBoom, TCL, Lenovo Legion, BIS chocolate, Logitech, Oakley and Red Bull. Pedro Lopes, FURIA’s head of commercial, said dedicating sleeve space to a non-commercial initiative reflects a shared social commitment among the club’s partners.

Instituto Garra’s model focuses on measurable governance and accountability. The fund concentrates on channeling investment, governance support and network access to scale existing local organisations rather than acting as a frontline service provider.