Faker Named Honorary Ambassador for Korean Cuisine in China

South Korea’s Ministry of Agriculture, Food and Rural Affairs appointed esports player Lee Sang-hyeok, known as Faker, as an honorary ambassador for Korean cuisine in the Chinese-speaking market, the ministry announced at a press conference.

Minister Song Mi-ryung described the appointment as part of a large-scale international campaign to promote Korean food and food culture worldwide. The ministry characterized the effort as a government-led program to broaden the global presence of Korean cultural exports.

The ambassadorial role is targeted at the Chinese-speaking market. Officials said they aim to increase awareness of traditional Korean dishes and culinary practices among consumers in that region.

The ministry provided limited details about operations. It did not release a public timetable, list planned events, or specify the activities Faker will undertake while serving as honorary ambassador.

The appointment joins other state-backed programs intended to promote Korean culture and support exports tied to cultural products. Faker is a high-profile esports player with a large international following, which the ministry expects will help reach audiences in the target market.