Team Vitality, Fulllife launch limited FPS jerseys

Team Vitality and apparel partner Fulllife have released limited-edition FPS jerseys for VALORANT Masters London and the IEM Cologne Counter-Strike 2 Major. Each competitive jersey is priced at €79.99 and is available now through both organisations’ online stores. The launch also includes a lifestyle range of hoodies, vests, shorts and T-shirts.

The collection was created for Team Vitality’s summer events. Designers added purple as a main contrasting color alongside the club’s usual yellow and black. The front of the kits features a new ‘Mini Bee’ asset that merges the organisation’s V mark with the lower section of a bee to represent the club’s fan community, the Hive.

Two competitive versions were released. The 2026 Vitality CS2 Cologne Major Jersey carries a purple crest on the chest and three embroidered stars that reference the club’s three previous Counter-Strike Major championships. The 2026 Vitality VALORANT Masters Jersey is marked by a yellow crest. The lifestyle pieces are priced between €29.99 and €69.99 and launched at the same time as the jerseys.

Amélie Canet, Team Vitality’s chief marketing officer, called the campaign ‘a true love letter to Counter-Strike and VALORANT’ and outlined plans for an exclusive jersey, a dedicated fan zone and multiple on-site activations at the events. Maxime Baziadoly, general manager at Fulllife, noted the company focused on quality materials and manufacturing to reflect Team Vitality’s international ambitions.

VALORANT Masters London runs June 6–21, 2026 at the Copper Box Arena. IEM Cologne and Global Esports Industry Week take place in Cologne in mid-June, with GEIW scheduled June 18–21 alongside IEM. Team Vitality will host a physical V.Hub fan zone near the Cologne arena offering live casting, interactive games and on-site merchandise lanes. The apparel rollout coincides with a two-year partnership between Team Vitality and Fulllife that began in January 2026.

At IEM Cologne, Vitality’s Counter-Strike 2 roster can match the all-time record of four Major titles held by Astralis and is pursuing a third consecutive Major win. The limited-edition jerseys are available immediately for €79.99 on both Team Vitality’s and Fulllife’s e-commerce sites.