Logitech G Extends EFG Partnership to IEM Beijing

Logitech G will serve as the Official Peripherals Partner for IEM Beijing, extending its 2026 partnership with ESL FACEIT Group to the tier-one Counter-Strike tournament in China.

The gaming hardware company has partnered with DreamHack, another EFG event series, throughout 2026. Under the expanded agreement, Logitech G will receive exposure across IEM Beijing broadcasts, the tournament website and social media channels, along with branding at the venue.

Logitech G will operate a booth at the venue where attendees can test products from its new PRO Series of competitive gaming equipment. The announcement did not state whether the company will provide hardware for players to use during the tournament.

Andreas Jernberg, EFG’s vice president of brand partnerships development, described the partnership as a way to bring the PRO Series to esports fans attending IEM Beijing. “Expanding our partnership with Logitech G into IEM Beijing allows us to deliver even greater value to esports fans in one of the world’s most dynamic gaming markets,” he said.

Robin Piispanen, general manager of Logitech G, said China remains an important market for global esports. “We are thrilled to give fans the chance to experience our latest PRO Series line firsthand in the arena and to support the world’s best players as they compete on the IEM stage,” he said.

EFG and the Beijing Esports Industry Development Association are organizing IEM Beijing. Intel, DHL, Monster Energy and Acer are among the tournament’s other partners.

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