KeSPA taps Disney+, Google Play and Logitech G for Team Korea

The Korea e-Sports Association (KeSPA) announced Disney+, Google Play and Logitech G as official partners for Team Korea of Esports ahead of the 2026 Aichi-Nagoya Asian Games and the Esports Nations Cup 2026. KeSPA manages South Korea’s national esports teams and selects players for international competition.

Disney+ will serve as a media partner with exclusive livestreaming rights to Korean and pan-Asian esports events globally throughout 2026. Google Play’s agreement covers team activities, marketing campaigns and fan programs tied to Google Play Points, and includes player-focused content under the slogan “See the Unseen / Our National Team.” Logitech G will supply gaming keyboards, mice and other peripherals for the national team’s play and practice needs.

KeSPA also listed Hanwha Life, Goal Studio, Sidiz, ReviON and Photogray among the official partners. Hanwha Life is an insurer that owns the Hanwha Life Esports franchise in the LCK. Goal Studio is a football-inspired streetwear brand. Sidiz makes ergonomic office and gaming chairs. ReviON is a dermo-skincare company, and Photogray operates self-photo booths known for vintage-style four-cut strips.

KeSPA did not disclose financial terms, jersey logo placements, specific joint content projects or whether partners will supply products directly to teams. Details on exact deliverables, activation plans and any contract duration beyond the 2026 calendar year remain pending.

“With the solid support of these official partner companies, which provide expertise in their respective fields to back the national team’s activities, the Republic of Korea’s esports national team will not stop challenging toward greater stages,” KeSPA said in a statement.

The Team Korea of Esports brand is used for South Korea’s national squads at international tournaments. The association returned as a National Team Partner for the Esports Nations Cup 2026 after an agreement with the Esports Foundation. KeSPA and its partners are expected to release further details on training integration, event production and fan programming as activation plans are finalized.