KeSPA names Disney+, Google Play and Logitech G partners

The Korea e-Sports Association (KeSPA) announced official partners for its “Team Korea of Esports” national program ahead of the 2026 Aichi-Nagoya Asian Games and the Esports Nations Cup 2026. Disney+ will exclusively livestream Korean and pan-Asian esports events globally through 2026.

Google Play will support overall team activities, marketing campaigns and fan programs linked to Google Play Points. The agreement includes content featuring national team players under the slogan “See the Unseen / Our National Team.” Logitech G will supply gaming keyboards, mice and other peripherals.

Other partners named by KeSPA include Hanwha Life, owner of the Hanwha Life Esports team in South Korea’s LCK; Goal Studio, a football-inspired streetwear brand; Sidiz, maker of ergonomic office and gaming chairs; ReviON, a derma-skincare brand; and Photogray, a self-photo booth chain known for vintage-style four-cut photo strips.

KeSPA has not disclosed commercial terms or operational details, including sponsor placements on jerseys, the scope of joint content projects, or whether partners will provide products or other in-kind support. The announcements are at an early stage and further details are expected closer to the events.

KeSPA said in an official statement: “With the solid support of these official partner companies, which provide expertise in their respective fields to back the national team’s activities, the Republic of Korea’s esports national team will not stop challenging toward greater stages.”

KeSPA uses the “Team Korea of Esports” brand for its national squads at international tournaments. The association returned as a National Team Partner for the Esports Nations Cup 2026 after reaching an agreement with the Esports Foundation following a previous split. KeSPA plans to announce activation plans and sponsor roles as the 2026 competition calendar approaches.