ONWEAR adds four CS2 teams to China merchandise lineup

ONWEAR has signed Team Falcons, MOUZ, Aurora Gaming and Team Legacy to sell their official Counter-Strike 2 merchandise in China. The agreements expand the company’s lineup before two major tournaments in Asia in November.

The deals cover Saudi Arabia’s Falcons, Germany’s MOUZ, Serbia’s Aurora Gaming and Brazil’s Team Legacy. ONWEAR will produce and sell the teams’ merchandise in China. Local production can reduce import duties, customs delays, shipping costs and delivery times for Chinese customers.

The companies have not disclosed the terms of the agreements. ONWEAR and the four teams have not confirmed whether the deals include royalties, how sales revenue will be divided or what other benefits each side will receive. Agreements of this type generally allow a merchandise company to produce and sell a team’s branded products in a specific market.

Fans in China can buy the teams’ jerseys through ONWEAR stores on Taobao, WeChat, Douyin, Weibo and Huya. Customers elsewhere in the Asia-Pacific region can purchase the merchandise through ONWEAR’s official website.

The new partnerships come before IEM Beijing, scheduled for Nov. 2-8, and BLAST Premier Rivals Hong Kong, scheduled for Nov. 11-15. Six of the 16 teams set to compete in Beijing will have merchandise available through ONWEAR. Seven of the eight teams scheduled to compete in Hong Kong will be represented in the company’s lineup.

ONWEAR partnered with FaZe in April 2026 to expand the esports organization’s merchandise in China and the wider Asia-Pacific region. French organization Team Vitality also has an existing partnership with ONWEAR. Vitality’s strategy and brand development director, Amélie Canet, has described the arrangement as a way to address the practical challenges of producing merchandise for the Chinese market.

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