Spacestation Gaming names Zenni Optical exclusive eyewear

Spacestation Gaming has signed a three-year agreement naming Zenni Optical its exclusive eyewear partner. The deal requires the club’s professional players and lifestyle creators to wear Zenni products during competitive matches and on broadcasts. The agreement will also fund eye-health education initiatives.

The partnership includes collaborative content campaigns on vision care and digital retail integrations. Zenni will host a dedicated storefront on its website offering co-branded Spacestation merchandise and performance-optimised frame lines aimed at competitive players and fans.

Zenni-branded activation booths will appear at in-person LAN events where Spacestation competes, including the Esports World Cup in Paris and the Rocket League World Championship.

Active rosters covered by the agreement include Rocket League, Rainbow Six Siege, Halo, Overwatch and Marvel Rivals. The club’s content creators must wear Zenni when producing lifestyle and promotional material tied to the sponsorship.

“The multi-year partnership is structured around providing competitive assets directly to the players,” Shawn Pellerin, chief executive of Spacestation Gaming, said.

“Visual health remains a frequently overlooked component of professional athletic performance,” Robb Chiarini, head of partnerships, licensing and events at Zenni Optical, noted. He added the company aims to normalise routine vision care within the esports community alongside physical nutrition and mental health routines.

The educational work will emphasise regular eye examinations and measures such as blue-light filtering. Zenni plans both digital and on-site activations to promote routine vision care to Spacestation’s fanbase and the wider gaming community.

Zenni has previously partnered in tier-one esports, including an Official Eyewear Partner role with Team Liquid and sponsorships of events such as Evo and DreamHack. The Spacestation agreement adds a retail and merchandise element through the dedicated online storefront and exclusive product lines.