FURIA’s molodoy becomes Snickers ambassador in Kazakhstan

FURIA’s Danil “molodoy” Golubenko will represent Snickers in Kazakhstan as the brand’s official ambassador ahead of PGL Astana 2026. The partnership links Snickers’ “You’re not you when you’re hungry” campaign to esports audiences in Kazakhstan and centers on joint projects with the player.

Snickers described the collaboration as involving ‘joint projects’ that could include videos, fan events and special promotions. The company has not disclosed financial terms or the length of the agreement. Specific activities are expected to be announced in the coming weeks through molodoy’s social channels and Snickers Kazakhstan.

The deal applies only to Kazakhstan and is not a global partnership. The announcement arrives ahead of PGL Astana 2026, a tournament scheduled in his home country where molodoy is expected to compete.

Molodoy is known for aggressive AWP play with FURIA. He won the HLTV Award for Rookie of the Year in 2025 and has built a notable following among younger gaming audiences, attributes Snickers cited as a match for campaign content focused on ‘hunger tilt’ and loss of focus in competitive play.

Snickers has worked with esports teams, leagues and content creators in several regions, including partnerships with LOUD, ELEAGUE, FlyQuest, the Rocket League Championship Series and Madden NFL esports. In Brazil in 2026 the brand extended a sponsorship into a naming-rights deal, rebranding LOUD’s Free Fire roster as LOUD SNICKERS and sponsoring the Brazilian League of Free Fire (LBFF).

Snickers and molodoy plan to reveal campaign elements and activation dates through official channels in the weeks ahead.