Fnatic names GymBeam official supplement partner

Fnatic announced a partnership with GymBeam that names the brand its Official Supplement Partner. Financial terms and the length of the agreement were not disclosed.

The collaboration will focus on supporting physical and mental performance through activations and content aimed at educating players about nutrition and healthy lifestyles. Planned activities include branded content with Fnatic talent and creators, exclusive product collaborations, community campaigns and other initiatives to give players and fans access to nutritional guidance and supplements.

Sam Matthews, Fnatic’s chief executive, commented: “Fnatic has always been about a relentless focus on performance, which is why we’re very excited to be partnering with GymBeam, a brand that shares this passion. Supporting player healthy lifestyles and therefore wellbeing has never been more important, and together we look forward to inspiring gamers to reach their peak performance!”

Dalibor Cicman, GymBeam’s CEO, added: “At GymBeam, we have always been driven by innovation and a passion for self-improvement. Esports athletes and gamers require the same level of nutritional support and physical readiness as traditional elite athletes. Teaming up with Fnatic allows us to redefine gaming nutrition, bringing premium, verified safety and innovation to millions of gamers who want to perform at their best, both in and out of the game.”

The announcement follows a busy commercial period for Fnatic. In late 2025 the organisation partnered with McDonald’s UK, Scan Computers and BOXED.GG for the INZONE London Clash VALORANT showmatch. It previously worked with Red Bull to launch Fnatic Crew, a network designed to support creators and streamers. Fnatic also launched STASHD, a digital collectibles platform built with Loot Labs; that project drew fan criticism over perceived links to skin gambling and loot-box-like mechanics.

The companies plan to share further details on activations and product collaborations in due course. The partnership will add nutrition and wellbeing resources to the support available to Fnatic’s professional players and its wider community.