Twisted Minds partners with Americana Foods and Biofit

Saudi esports organisation Twisted Minds announced sponsorship agreements with Americana Foods and Biofit as the team prepares to compete at the Esports World Cup 2026.

Under the Americana Foods deal, the company’s logo will appear on Twisted Minds’ left sleeve at EWC26. Twisted Labs, the organisation’s content arm, will run creator collaborations, original content and community initiatives to promote the partnership. Financial terms and the sponsorship length were not disclosed.

Biofit is contracted to provide medical assessment programs, medical treatments, sports rehabilitation, gym and physical rehabilitation memberships, and to help develop esports-focused training courses and workshops for players and staff. Twisted Minds confirmed Biofit’s services will be part of the team’s support structure to help player recovery and wellbeing.

Twisted Minds will field teams in nine of the 25 titles at EWC26, including Call of Duty Warzone, Fortnite and PUBG. The organisation plans to use the event and digital channels to activate the sponsorships.

Alaa Ahmed, Strategy and Innovation Lead at Americana Foods, commented:

Over the past few months, we’ve been working on a partnership that brings Americana Foods into one of the most exciting spaces in the region and today, it’s official. We’re proud to be an Official Sponsor of one of Saudi Arabia’s leading esports teams Twisted Minds.

Faris Aldandashi, Head of Commercial at Twisted Minds, added: ‘Happy to announce Americana Foods as a new sponsor of Twisted Minds. This partnership is about bringing together two brands that connect with people through everyday moments.’

Twisted Minds was selected for the Esports Foundation 2026 Club Partner Program and is eligible for up to $1 million in funding for the season. The organisation previously ran an esports-specific hackathon at EWC2025 with the Esports Foundation and has also secured TCL Saudi as an official sponsor for 2026.

No financial details or contract lengths for the Americana Foods and Biofit agreements were released. Twisted Minds confirmed the partnerships will be rolled out through content and community activities while Biofit begins delivering medical and rehabilitation services.