Team Falcons names Chevrolet primary partner ahead of EWC

Team Falcons, a Saudi Arabian multi-gaming organisation, has signed a commercial partnership with Chevrolet that names the automaker as the club’s primary partner. The announcement came after Team Falcons won the IEM Cologne Major 2026 and ahead of the Esports World Cup 2026 in Paris.

The agreement replaces a portfolio of regional sponsors with a global non-endemic brand. Chevrolet will provide a worldwide platform as Team Falcons’ competitive rosters prepare for the multi-game Esports World Cup, where the club will seek a third consecutive overall EWC title.

The partnership follows the end of a two-year sponsorship cycle with Saudi coffee chain Barn’s. Club managers noted the change in commercial strategy aims to expand the organisation’s global reach and align sponsorship activity with the major event calendar.

Chevrolet’s entry reflects broader interest from automotive brands in competitive gaming in 2026. Examples this year include Lamborghini’s collaboration with DreamHack, Chinese automaker OMODA’s integration with VALORANT in EMEA, BYD’s involvement in League of Legends in China and Suzuki’s presence at the Evolution Championship Series.

Previous editions of the Esports World Cup were held in Riyadh, giving Team Falcons strong regional visibility. With the 2026 EWC moving to Paris, the club cited the need for partners with global recognition for on-site activations and wider commercial reach in Europe. Team Falcons released a promotional video alongside the partnership announcement.

Financial terms, contract length and detailed activation plans were not disclosed. Team Falcons will compete at the Esports World Cup with Chevrolet branding and under a global commercial framework covering multiple titles.