Secretlab reappointed official gaming chair partner for EWC 2026

The Esports Foundation has renewed its commercial partnership with Secretlab, naming the company Official Gaming Chair Partner for the Esports World Cup 2026 in Paris. Secretlab will provide TITAN Evo Esports World Cup Edition chairs to equip all live competition stages, player practice areas and official event facilities.

EWC 2026 runs from July 6 to August 23. Organisers expect more than 2,000 players to compete across 25 tournaments for a combined prize pool exceeding $75 million.

Mohammad Al Nimer, Chief Commercial Officer at the Esports Foundation, described the chairs as “the support necessary for players to compete at their best, ensuring that the competition on stage and on the screen is of the highest quality.”

The renewal continues a partnership that began with the inaugural Esports World Cup in 2024. Secretlab seating has been integrated into broadcast segments and venue setups at previous events, including the SEF Arena in Riyadh during a royal delegation visit in February 2026. Organisers confirmed the company will remain the designated seating provider for the tournament circuit during the Paris edition.

Secretlab holds active partnerships with tournament operators including PGL and the VCT Americas circuit. Competing suppliers have secured placements across teams and events: Blacklyte has agreements with Team Vitality, Team Liquid and bracket operators BLAST and StarLadder; AutoFull has an integrated contract with ESL FACEIT Group through 2027; and Razer maintains a furniture presence at VCT EMEA while expanding its peripherals and team sponsorships.

Organisers are finalising the wider commercial line-up for Paris. Long-term partners such as Hilton remain listed among anchor sponsors, camera and streaming partner OBSBOT has confirmed a return for 2026, and French marketing agency Havas Play has been engaged to secure additional corporate partners following the event’s relocation from Riyadh to Paris.