S8UL Names YouTube India Official Partner for EWC 2026

S8UL Esports has named YouTube India its official partner for the Esports World Cup 2026. Under the agreement, the YouTube play button and YouTube branding will appear on S8UL’s official EWC jerseys, with placements on the back and shoulder. The partnership is expected to include content creation, promotional campaigns, fan engagement and coverage of the team’s Esports World Cup campaign in Paris.

S8UL highlighted a long-running relationship with YouTube India, noting the platform supported the organisation’s growth from early streams to competitive play. In its announcement S8UL wrote: “Before the stage, there was the homeground. YouTube India watched us grow from our initial streams to full-blown scrims, now they’re coming with us to Paris as our official EWC 2026 partner. From homeground to wearing the jersey on the world stage, proud to have YouTube as our partners.”

S8UL returns to the Esports World Cup as a Club Partner for the second consecutive year after becoming the first Indian team selected for the Esports World Cup Foundation’s Club Partner Program in 2025. The YouTube partnership joins Campa Energy, the campaign’s title sponsor, and AMD, the team’s technology partner, as supporters of S8UL’s EWC campaign.

Full commercial and activation details have not been released. The organisation added that additional fan activations and content initiatives tied to the Esports World Cup will be announced in the coming weeks as preparations continue.