Polymarket backs Aurora Gaming’s CS2 and Dota 2 rosters

Polymarket has been named the main sponsor of Aurora Gaming’s Counter-Strike 2 and Dota 2 rosters. Polymarket branding will appear on team jerseys and the club’s primary digital channels ahead of Aurora’s debut at the IEM Cologne Major 2026.

The commercial agreement was announced as Aurora prepared to travel to Cologne. The organisations confirmed branding integration on apparel and the team’s main online assets; they did not disclose financial terms or the duration of the contract.

The announcement says the partnership aims to use Aurora’s digital reach across CS2 and Dota 2 to drive user acquisition and engagement for Polymarket.

Aurora described the sponsorship as a commercial alignment while the organisation expands its competitive operations.

Polymarket has been active across esports in 2026, including a media partnership with Sheep Esports and a season-long arrangement with tournament organiser BLAST.

Reactions on social platforms ranged from neutral to positive. An analysis of engagement showed most positive responses came from accounts linked to Web3 and Polymarket communities. Sponsorships involving betting and prediction services have attracted sharper criticism in other recent cases.

Global Esports Industry Week will run from 18–21 June 2026 in Cologne alongside IEM Cologne. Aurora will make its tournament debut under the new sponsorship at the IEM Cologne Major, where Polymarket branding is expected to appear on player kits and in the team’s digital promotions. Neither party provided further commercial details.