OMODA, Fnatic to run VALORANT Masters fan activations

OMODA UK has partnered with London-based esports organisation Fnatic to host a series of fan activations across the city during VALORANT Masters. Planned activities include interactive community events, a racing simulator hub, produced content with Fnatic’s VALORANT roster and OMODA vehicles wrapped in the team’s black-and-orange livery.

OMODA UK teased the collaboration on social media with the message “Partnership loading: OMODA x Fnatic. Game. On.” Luke Gaeney, Fnatic’s brand partnerships executive, confirmed on LinkedIn that the programme is timed to coincide with VALORANT Masters in London and outlined the types of fan experiences the partners will deliver.

The campaign will place branded OMODA cars at tournament-linked events and offer hands-on fan experiences across multiple locations in the city, according to the LinkedIn post. Organisers have not published a full schedule, venue list or ticketing details.

The agreement is OMODA’s first direct sponsorship of a professional esports team. In April 2026, OMODA signed a three-year deal with Riot Games to become an official sponsor of the VALORANT Champions Tour EMEA and the Game Changers EMEA women’s league.

Fnatic competes in VCT EMEA, so the OMODA UK partnership creates a team-level relationship that sits alongside OMODA’s existing publisher-level arrangement with Riot Games.

The OMODA announcement followed Fnatic’s week-earlier deal with supplement partner GymBEAM. Reports indicate Fnatic is also exploring either a sale or an investment round.

Exact dates, locations and ticketing information for the OMODA x Fnatic activations have not been released.