Moonton assembles largest MLBB sponsor lineup for Turkey final

MOONTON Games secured the largest commercial partner lineup in Mobile Legends: Bang Bang (MLBB) history for the Season 7 Turkey Championship Grand Finals at the ESA Esport Arena in Istanbul on June 7, 2026. Global sponsors Red Bull, Samsung and Popeyes are joined by regional partners Hepsiburada, Dijipin and EXVega. Brands will run on-site experiential activations at the venue.

The final will pit Aurora Gaming against FUT Esports for the national title and a $40,000 prize pool. Turkish Esports Federation President Alper Afşin Özdemir is scheduled to deliver the opening address, and the league is expanding toward a full roster of professional teams.

On-site activations include a Red Bull Gaming Ground challenge area and a dedicated hospitality lounge. Samsung will serve as Official Tournament Device partner with interactive mobile test zones. Popeyes will provide catering, while Dijipin and EXVega will run stage giveaways that include premium gaming chairs and in-game rewards.

The commercial expansion in Turkey is part of MOONTON’s wider plan to grow MLBB beyond Southeast Asia. MOONTON is owned by the Savvy Games Group. The publisher has finalised partnerships across EMEA and the Americas, and the MLBB Professional League Middle East and North Africa (MPL MENA) recently secured a five-year deal with Qiddiya City.

Istanbul is scheduled to host the M8 World Championship in 2026, the first M8 event in Europe. The prior M7 World Championship reached a peak concurrent viewership of 5.68 million.

Both MTC finalists will advance to the $3,000,000 MLBB Mid Season Cup at the 2026 Esports World Cup in Paris. The champion will qualify directly to the MSC Main Stage and the runner-up will enter the Wild Card phase. FUT Esports FE will represent the region at the MLBB Women’s International during the same festival, and FUT Esports has been included in the 2026 Club Partner Program.

Ajay Jilka, Head of Esports for Turkey, Eastern Europe & Central Asia, and Western Europe at MOONTON Games, noted that Turkey is an increasingly important market for MLBB’s global expansion. He added the company aims to build sustainable structures to develop local talent and raise Turkey’s international presence, and he thanked TESFED for supporting the Grand Finals.