LOUD signs Max Titanium deal for esports and football teams

Brazilian esports and entertainment organisation LOUD has announced a partnership with sports supplement company Max Titanium. The deal covers LOUD’s teams competing in Brawl Stars, Free Fire, League of Legends, Valorant, Rainbow Six and Fortnite, as well as LOUD Sports Club in the Kings League.

Max Titanium branding will appear on LOUD’s official broadcasts, videos, vlogs and behind-the-scenes content. The company will also feature in coverage of Kings League matches involving LOUD Sports Club, a football team linked to the competition’s online entertainment format.

The partnership includes digital activations with LOUD creators Pedro “Brabox” Assunção, Luke Bastos and João Pedro “Facada” Noschang. The planned content includes challenges, exclusive material and behind-the-scenes footage from competitions. Some activities will connect LOUD’s creators with athletes sponsored by Max Titanium.

Eduardo Jardinovsky, Max Titanium’s marketing manager and head of marketing, described the partnership as a way to connect esports with traditional sports through the discipline and dedication expected from professional players.

“High performance has always been part of Max Titanium’s DNA, and we see esports as an opportunity to broaden this conversation,” Jardinovsky said in a statement translated from Portuguese. “Our partnership with LOUD stems from this connection and the desire to be closer to new generations, participating in their interests and the culture they consume.”

Bruno “PlayHard” Bittencourt, LOUD’s CEO and co-founder, linked the agreement to the shared focus of the organisation’s athletes and creators and Max Titanium on discipline, dedication and improvement.

“This partnership is an opportunity to connect two very strong communities and create experiences that bring gaming, sports and entertainment even closer together,” Bittencourt said in a statement translated from Portuguese.