Isurus renews AMD deal to expand presence across LATAM
Isurus extended its partnership with AMD to place the hardware brand across its Latin American operations, including pro teams, creators, tournaments and community events.
Isurus announced a renewal of its regional partnership with AMD that embeds the hardware maker across the organisation’s Latin American operations. The agreement covers professional teams, influencer activations, content creators, standalone tournaments and community events.
Under the deal, AMD branding will appear on competitive rosters, creator channels and event activations. Isurus and AMD plan joint initiatives that include in-game promotions, live-event activations and digital campaigns to connect AMD with gamers and fans across LATAM.
The renewal places AMD within local team operations and wider Latin American circuits, allowing the brand to appear in day-to-day activities and at larger tournaments across the region.
The partnership comes as Isurus adjusts its regional strategy. The organisation exited Brazil’s League of Legends Championship (CBLOL) ahead of the 2026 season, a departure finalised in December 2025 after Riot Games returned the League of the Americas format to independent domestic leagues, which limited guest-team participation.
Isurus maintains a hardware relationship with HP’s gaming brand HyperX. The organisation also extended a multi-year commercial agreement with Visa through 2026 covering Argentina, Brazil, Chile and Mexico and supporting the female-focused Visa Valkyria league.
The company has established an operational hub in Miami, Florida, to support international growth and to link competitive operations with entertainment and commercial opportunities. Isurus is led by founder and CEO Facundo “Kala” Calabró.
Isurus and AMD intend to use the renewed agreement to develop on-the-ground experiences at tournaments and community meet-ups as well as digital campaigns led by creators in the organisation’s network. The partnership will support activations across professional competition, creator-driven content and community programming.
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