Hot Toys to sponsor Fortnite Global Championship 2026

Hot Toys has been named the official sponsor of the Fortnite Global Championship, scheduled for Sept. 26-27 at the Lotto Arena in Antwerp. Event organiser BLAST confirmed the partnership and noted Hot Toys will have a presence both at the venue and online.

Under the agreement Hot Toys will operate an on-site branded stand with a display of collectibles, produce a social media series called ‘Legendary Drop’ that ties its products to Fortnite, and integrate branding into the event broadcast. Broadcast elements will include a daily segment that highlights a standout play from the competition paired with a related collectible. Branding will appear around the arena and on Fortnite Competitive’s digital channels and Twitch stream. Organisers expect to release further details on the specific collectibles and the arena setup closer to the championship.

James Brown, Commercial Director at BLAST, commented: “We’re excited to welcome Hot Toys as an Official Sponsor of the Fortnite Global Championship and give fans new ways to engage with the partnership, both in Antwerp and through the global broadcast. From the Legendary Drop content series to the dedicated arena stand, Hot Toys will be a brilliant addition to the fan experience this September.”

Franck Dubois, CEO of Hot Toys Japan, added: “I actually play Fortnite daily for real; and even attended the FNCS Lyon Finals last year! As a long-time fan, it is an honor for Hot Toys to officially support FNCS. The community was craving higher-end merchandise, and Hot Toys is here to deliver. I hope that fans worldwide will recognise the love we put into these items. With their support, these will be the first of many Hot Toys Fortnite products for years to come.”

The partnership follows recent activity in esports around physical merchandise. The Esports World Cup partnered with Kolex to release collectible trading cards and offered an auctioned chess board featuring professional players Faker and Chovy. French organisation Gentle Mates launched a trading card line in July 2026.

BLAST and Hot Toys announced they will share more information about product specifics, ticketed fan activations at the Lotto Arena and broadcast scheduling as the event approaches. The Fortnite Global Championship will take place Sept. 26-27 in Antwerp.