Dignitas, MIKE AND IKE renew Fortnite tie for fifth year

Dignitas, the esports division of New Meta Entertainment, and candy brand MIKE AND IKE renewed their Fortnite partnership for a fifth consecutive year and launched the ‘We Got’chew’ campaign to run through the second half of 2026.

The campaign will stage in-person training events and community tournaments. It begins with a Flavor Brawl Bootcamp at the University of Texas at Dallas’ Comet LANding Center. The two-day program will offer structured practice sessions and coaching from Dignitas’ professional Fortnite players for amateur competitors.

In late September, Dignitas plans to run multiple DIGFort community tournaments scheduled in the lead-up to the Fortnite Championship Series (FNCS) Worlds on September 26–27.

Organisers say the campaign will culminate in October with a major Dignitas Fortnite tournament described by the organisation as the ‘crown jewel of the campaign.’ Content creator Shaun ‘AussieAntics’ Cochrane will host and stream that competition on his Twitch channel. Live broadcasts will include dedicated segments and MIKE AND IKE branding integrated into a UEFN map built for the event.

The partnership began in July 2022 and has focused on both in-person and digital engagement for competitive Fortnite fans. Past activations include a sponsored lounge inside the Dignitas Fortnite House and a co-hosted Dignitas Fan Fest in Philadelphia in 2023. Over four years the collaboration combined physical events with branded content and live-streamed shows for the Fortnite audience.

Deb Turoczy, senior manager of marketing activations at MIKE AND IKE, commented, ‘We are incredibly proud of the legacy we’ve built alongside Dignitas. From our very first ‘Flavor Brawl’ to this massive 5-year milestone, we remain dedicated to fueling the passion, energy, and sweet moments that define the Fortnite community.’ Jacob Clements, vice president of partnerships at Dignitas, added, ‘For the past several years MIKE AND IKE has been instrumental in powering our Fortnite ecosystem. The ‘We Got’chew’ campaign represents the pinnacle of our shared vision to super-serve our fans through high-quality competitive events and deeply integrated, in-person experiences.’

In financial year 2026 Dignitas also expanded its commercial portfolio. Recent agreements include SteelSeries as the official gear partner for its Fortnite roster, a limited-edition clothing collaboration with the anime franchise Mob Psycho 100 released in July, and a branded road trip campaign with convenience retailer ExtraMile.