CTRL named partner of 2026 Esports Awards

CTRL has joined the 2026 Esports Awards as an official partner and will present the Esports Content Group of the Year Award. The ceremony is scheduled for November 17 at the Adrienne Arsht Center in Miami, Florida.

The award recognises creators and teams that shape esports culture. The ceremony will be streamed through the event’s official channels on YouTube, X, Twitch, SOOP and Rumble.

The financial value and length of the partnership have not been disclosed. The Esports Awards has not confirmed whether CTRL will receive branding rights beyond presenting the award, including logo placement on the broadcast, stage or venue signage, digital overlays, product placement or sampling rights.

“ We’re excited to welcome drinkCTRL as an official partner of the 2026 Esports Awards,” the organiser wrote in its announcement. “Fueling the people behind the game, CTRL will be presenting the Esports Content Group of the Year Award, celebrating the creators and teams shaping esports culture.”

CTRL wrote on X that it was ready to “fuel the best creators in the game.” Award presenters typically receive on-screen recognition and a verbal mention during the relevant segment, but the full scope of CTRL’s partnership rights has not been confirmed.

The deal follows CTRL’s previous esports partnerships with FaZe Clan in 2020, Horizon Union and Team Delirium in 2022, and Luminosity Gaming in 2023. CTRL became Luminosity Gaming’s official meal replacement and functional food partner in 2023.

The Esports Awards has also named Thunderpick the 2026 event’s Presenting Partner and Official iGaming Partner. Global content agency ADR+, also known as Adrenaline+, will serve as an official Distribution Partner.