BASF named ‘Powered By’ sponsor for JioBLAST India Rising

BASF has been named the official ‘Powered By’ sponsor for JioBLAST’s India Rising: Road to EWC, a qualifying event that offers Indian players a path to the Esports World Cup 2026 in Paris. JioBLAST announced the partnership on LinkedIn.

JioBLAST wrote on LinkedIn that it was proud to welcome BASF and that both organisations share a goal of enabling progress and unlocking new possibilities. The post did not disclose financial terms or the full scope of the partnership. JioBLAST said BASF will provide important support for the India Rising event but did not specify the types of support or the duration of the agreement.

India Rising: Road to EWC is part of JioBLAST’s programme to identify and promote Indian esports talent ahead of the Esports World Cup 2026. JioBLAST is a joint venture between Reliance Jio, global esports operator BLAST, and RISE Worldwide. The organisation stages national tournaments, produces creator content and runs title partnerships; recent projects have included events around Brawl Stars and Battlegrounds Mobile India.

BASF is a global chemical company with a long history in India. BASF India Limited is publicly listed, with BASF SE holding about a 73.33% stake. The company employs around 2,335 people in India and reports group sales in the country of about €2.4 billion.

The Esports World Cup lists partners including Qiddiya City, Aramco, Sony, Hilton and Secretlab. BASF joins that roster as a sponsor for the India qualifying event. The announcement comes ahead of Global Esports Industry Week, scheduled for June 18-21, 2026, which will run alongside IEM Cologne.

Neither JioBLAST nor BASF has released further details on sponsorship activations, funding, or specific deliverables for the India Rising event.