ATK Gear Named HLTV Awards 2026 Peripheral Partner

Gaming peripheral maker ATK Gear has been named the official peripheral partner of the HLTV Awards 2026, the annual Counter-Strike 2 awards ceremony organized by HLTV.org. The event is scheduled for Jan. 9, 2027, at the Sava Centre in Belgrade, Serbia.

ATK Gear will present the “Rookie of the Year” award. The company will design and produce a physical trophy with a peripheral theme for the category, which recognizes an emerging player from the 2026 competitive season.

The agreement includes ATK Gear branding across digital channels, product displays at the venue and video advertising during the ceremony. The company will also provide individual product gifts to more than 1,000 players, talent members and industry executives expected to attend.

Maria Stage, director of sales for the HLTV Awards, described ATK Gear as a source of “fresh energy” and said the companies share an aim to improve the on-site attendee experience.

Johannes Preis, global esports lead at ATK Gear, linked the “Rookie of the Year” award to the company’s support for emerging CS2 players. He also said the partnership will expand ATK Gear’s community presence ahead of its 2027 plans.

ATK Gear has also expanded into competitive CS2 through tournament operator StarLadder for StarSeries Season 20 and through a team activation with Ukrainian organization B8 Esports at IEM Beijing 2026. The company previously built its esports presence in VALORANT through partnerships with BBL Esports and LEVIATÁN.

The HLTV Awards 2026 commercial partners include headline presenter 1xBet, data and integrity provider Runestone, which has a two-year agreement, and skin marketplace Skin.Club, the presenting partner for the “Skin of the Year” category.

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