ASK to distribute Team Liquid merchandise in Japan

Tokyo-based ASK Corporation has signed a sales agency agreement with Team Liquid to handle sales of the organisation’s player uniforms and supporter merchandise across Japan. ASK will add new Team Liquid items to its Japanese lineup while continuing to offer products that were already available. Financial terms and the duration of the agreement were not disclosed.

ASK is a trading firm that sources and distributes products from manufacturers in the United States, Europe, Taiwan and South Korea. The company holds Japan-market agency agreements with several overseas hardware and peripheral makers, including Advanced Micro Devices, ASUSTeK Computer, ASRock, Corsair, Cooler Master, Micro-Star International, Nvidia, Thermaltake and Zotac Technology. ASK also holds the exclusive Japanese distribution rights for the Fnatic Gear brand, which covers gaming peripherals and related apparel and accessories.

Earlier in 2026 ASK signed similar sales agency agreements with Virtus.pro and Alliance, covering player uniforms and supporter merchandise for the Japanese market.

Team Liquid has been active commercially this year. In June the organisation partnered with a sports memorabilia platform to auction jerseys worn by players at the Esports World Cup 2026. In March Team Liquid rebranded its Brazilian Rainbow Six Siege roster as Team Liquid Alienware and launched apparel collaborations tied to Demon Slayer and Marvel Rivals. In January the organisation migrated about 250 terabytes of legacy content onto Walrus, a decentralised storage protocol.

Western esports organisations have increased activity in Japan. G2 produced a Japanese-first Webtoon called Red Aura, and Team Vitality signed Japanese fighting game player Shoji ‘Fenritti’ Sho and launched a Japanese-language account on X.