ASICS and Fluxo W7M Launch Esports Apparel Line

ASICS and Fluxo W7M introduced their first full co-branded apparel collection at an event in São Paulo. The line includes t-shirts, hoodies, jackets, trousers, shorts and accessories and is available through both brands’ online stores and the ASICS flagship on Oscar Freire.

The collection follows the partners’ public debut at the Esports World Cup 2026 in Paris. It combines performance fabrics and lifestyle cuts intended for use during competition and everyday wear. Design elements reference ASICS’ 1998 Japanese national football team jersey, using pixelated graphics and metallic finishes to adapt the brand’s sports heritage to a gaming aesthetic.

Retail distribution covers Fluxo W7M and ASICS official online outlets and the Oscar Freire store in São Paulo. The flagship will host launch-related community events, including gait analysis sessions and meet-and-greets with players to highlight the garments’ functional features.

Daniel Costa, Director of Product and Innovation at ASICS Latin America, described the aim as translating both brands’ identities into a single collection: “We sought references in ASICS’ legacy, reinterpreting an iconic design with a contemporary language inspired by the universe of esports. The result is a line that combines performance, functionality, and lifestyle, designed to accompany the Fluxo W7M community in competition and daily life.”

Felipe Funari, co-founder of Fluxo W7M, noted that esports organisations now extend into entertainment and lifestyle, and said the collection reflects how the team wants to engage its community beyond tournaments.

The apparel release expands a partnership first announced in June, when ASICS named Fluxo W7M its first sponsored gaming organization worldwide. The initial agreement focused on human performance, physical conditioning and mental well-being, with the collaboration first shown publicly at the Esports World Cup 2026.