Stream Hatchet named analytics partner for Esports World Cup 2026

Stream Hatchet, owned by GameSquare Holdings, was reselected by The Esports Foundation and ESL FACEIT Group to serve as the official analytics partner for the Esports World Cup 2026. The firm will track live viewership and engagement on Twitch, YouTube and Kick and supply real-time dashboards to organisers, sponsors and teams.

GameSquare announced the appointment on X, saying Stream Hatchet will measure how audiences watch and interact with EWC livestreams. Metrics to be collected include concurrent viewers, total watch time and shifts in engagement during broadcasts.

For the 2026 edition, Stream Hatchet will build event-specific tracking systems and deliver dashboards that update as competitions unfold. The dashboards will show platform distribution and viewer behaviour across Twitch, YouTube and Kick.

Organisers, sponsors and teams will receive the dashboards to monitor audience numbers and performance data in near real time instead of waiting for post-event reports.

Teams and rights-holders routinely use analytics to quantify media exposure and sponsorship value. Team Vitality has worked with Shikenso Analytics to measure sponsor exposure, including logo visibility on jerseys and mentions during broadcasts for partners such as Nescafé and Stake.

Eduard Montserrat, Stream Hatchet’s CEO, wrote that the company is proud to return to the Esports World Cup and that its data and technology will support live viewing and analysis. Stream Hatchet’s role at EWC 2026 will focus on providing real-time audience measurement across the event’s main streaming platforms.