EXODUS Steam wishlists in China jump 1,550% during G2 campaign

Wizards of the Coast reported a 1,550% increase in average daily Steam wishlist additions for its upcoming science-fiction action RPG EXODUS in China during a campaign with G2 Esports at IEM Beijing 2026.

The campaign ran from Nov. 2 to Nov. 8 during the tournament week in Beijing. It produced EXODUS’ strongest weekly wishlist performance in China this year, based on performance figures shared by Mark Cox, Wizards of the Coast’s senior director of regional marketing.

Daily wishlist additions peaked during the playoffs on Nov. 7, reaching 2,808% above the pre-event baseline. Wizards of the Coast calculated the baseline from daily activity recorded from Oct. 21 through Nov. 1.

The campaign combined online promotion with an activation outside the Beijing arena. The site included outdoor advertising, trailer screenings, merchandise distribution and QR codes that allowed visitors to add the PC game to their Steam wishlists on their smartphones.

Cox described the QR codes as being placed inside the physical booth to let attendees wishlist the game immediately. He linked the format to mobile usage in China and the campaign’s focus on esports and gaming audiences.

Cox said the company considered traditional sports partnerships before choosing esports. “Why not football? The Champions League? The NBA? My answer was simple: let’s be where the players are,” he wrote.

The campaign followed a creative partnership between Wizards of the Coast and G2 announced in August 2026. Under the agreement, G2’s Counter-Strike 2 roster wears rotating jerseys featuring properties from Wizards of the Coast. EXODUS was the first property featured. Future designs are expected to include Magic: The Gathering and Dungeons & Dragons.

EXODUS is in development as a science-fiction action RPG for PC. Steam wishlists let users save unreleased games and receive notifications about their launches.

Follow upcoming releases and buy game gifts for yourself or other players.

Reviewed and fact-checked by Alex Panasenko on November 12.