Amex GBT Named British Esports’ Travel Sponsor

American Express Global Business Travel (Amex GBT) has become British Esports’ official Travel & Events Sponsor under an initial three-year partnership. The agreement makes Amex GBT a commercial partner for travel management, travel agency and event agency services.

The partnership covers travel for esports players, teams, event participants and supporting businesses. The organisations will create travel offers and packages linked to tournaments, venues and industry events.

The agreement runs for three years, with an option to extend it from June 1, 2029. British Esports and Amex GBT will also assess academy programs, event concepts, intellectual property projects and esports travel services.

Great Britain and other countries send players and teams to international competitions, including the Esports Nations Cup. Teams from other countries can visit British Esports facilities in Sunderland, including the National Esports Performance Campus. The organisations said they will focus on improving access to esports events and venues in the United Kingdom.

In a statement, Chester King, president of British Esports, described the partnership as an opportunity to improve travel and event experiences for players and partners.

Gerardo Tejado Donde, senior vice president of professional services at Amex GBT, said the company would work with British Esports to develop travel and event services based on how the esports community travels, including for tournament weekends and industry gatherings.

American Express has previous experience in esports sponsorships. In 2013, it partnered with Riot Games as an official sponsor of the League of Legends Championship Series and the Season 3 World Championship. In 2023, it sponsored the competitive Fortnite “Race to Wimbledon” activation with the All England Club.

The announcement follows British Esports’ partnership with UK-based Cellular Fitness, which became its official partner for cellular fitness, hydration and recovery. British Esports has also launched EGAMES DUBAI27, a global scholastic competitive gaming initiative created with education investment firm Varkey Group.

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Reviewed and fact-checked by Alex Panasenko on November 11.