Sportradar adds three esports odds providers to its feed

Swiss-based sports technology company Sportradar has added DATA.BET, Esportsbull and GRID to its Unified Odds Feed. The commercial rollout, announced on November 12, allows sportsbook operators to choose an odds provider for each game through one technical integration, subject to market availability and commercial terms.

The offering currently covers Counter-Strike 2 (CS2), Dota 2 and League of Legends. Sportradar plans to add VALORANT, Mobile Legends: Bang Bang and more betting markets later.

The Unified Odds Feed combines odds from specialist esports trading companies and distributes them through one application programming interface (API). Sportsbooks can use the connection to access multiple suppliers while selecting providers for individual game titles.

Roman Garin, Sportradar’s senior vice president of innovation, described the reason for the service in a press release: “Esports’ fully digital nature creates an expectation for fast, deep live betting experiences. The providers that have built the market across Counter-Strike 2, Dota 2 and League of Legends each bring their own strengths and trading style, and the best fit can differ from title to title. By bringing them together through our Unified Odds Feed, we’re giving operators greater choice and flexibility through a single integration, and we’ll continue adding providers and titles as the market evolves.”

Sportradar also provides operators with its real-time Match Tracker and Audio-Visual products. The company covers more than one million sporting events each year and has official data and integrity partnerships with FIFA, UEFA, the NBA and the ATP.

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Reviewed and fact-checked by Alex Panasenko on November 13.